As an important part of the petrochemical industry, gas stations are an important bridge connecting petroleum companies and consumers.
With the intensification of market competition, the diversification of consumer demand, the popularity of new energy vehicles, and other factors,
the traditional gas station business model with sales of gasoline and diesel as the main source of income has been unable to adapt to the development of the times and customer expectations.
Therefore, how gas stations expand their sources of income through diversified operations (such as convenience stores, car beauty, repair, and maintenance, etc.),
and how to improve customer experience by providing value-added services (such as charging piles, car washes, cafes, etc.),
have become important issues of transformation, upgrading, and innovative development of the gas station industry.
On the basis of local laws, gas stations can be equipped with charging piles,
and a new model of co-construction and sharing cooperation can be adopted to promote the integration of gas stations and charging stations.
This not only optimizes the layout of charging infrastructure construction and makes full use of gas station site resources,
but also uses gas station vehicles to the large flow effect and promotes the application of new energy.
Promotes the development of clean energy transportation, allows customers to refuel and recharge at gas stations,
and provides gas stations with more profit opportunities.
What does diversification mean?
Diversified operations refer to the development of other related or unrelated businesses on the basis of keeping the original main business unchanged,
in order to optimize and diversify the income structure and profit structure. For gas stations, diversified operations can bring the following benefits:
Increase passenger flow and dwell time.
By setting up convenience stores, restaurants, cafes, and other facilities in gas stations, we can attract more customers to come and spend money,
and extend the time customers stay in the gas stations, thereby increasing cross-sales and repurchase rates.
Drinking coffee has become a way of life for modern people. You can set up a coffee shop based on the unique site attributes and customer consumption habits of gas stations.
For example, car owners who come to refuel can receive free coffee or purchase coffee at a 50% discount.
Improve profitability and risk resistance.
By providing car beauty, repair and maintenance, insurance claims, and other services at gas stations,
the average consumption per customer can be increased and a stable group of repeat customers can be formed.
At the same time, the impact of external factors such as gasoline and diesel price fluctuations and policy adjustments can be reduced.
Enrich the brand image and value proposition.
By creating special culture, theme activities, community interaction, and other content in gas stations,
a distinctive brand image can be created and convey a message that is more in line with current consumer values and lifestyles.
Value-added services refer to providing customers with more additional services that exceed their expectations on the basis of basic services,
in order to improve customer satisfaction and loyalty. For gas stations, providing value-added services can bring the following benefits:
Adapt to market changes and customer needs.
By installing charging piles, battery swapping cabinets, hydrogen stations, and other facilities in gas stations,
new energy vehicles can be provided with convenient energy supplies and seize opportunities in the future market;
they can also meet the needs of customers of different types and brands of vehicles.
Improve service quality and efficiency.
By introducing intelligent, digital, networked, and other technical means into gas stations, functions such as self-service payment,
contactless payment, reservation service, member management, etc. can be realized and connected with third-party platforms,
thereby improving service quality and efficiency.
For example, the points redemption service is a benefit provided by gas cards.
Customers can accumulate points when refueling. After the points reach a certain level,
users can redeem goods or services in the points mall, which can increase customer stickiness and promote consumption.
Enhance competitive advantage and differentiation.
By introducing car wash machines, restrooms, children’s playgrounds, and other facilities in gas stations, we can provide customers with a more comfortable and safer environment and form a clear distinction from other gas stations,
thereby enhancing competitive advantages and differentiation.
In short, diversified operations and value-added services are two important directions for the transformation, upgrading, and innovative development of the gas station industry.
By carrying out diversified operations and value-added services, gas stations can not only expand revenue sources but also improve customer experience and build a comprehensive energy port model.
In the future, the concepts of diversified operations and value-added services will be better practiced and promoted in the gas station industry, and greater contributions will be made to building a resource-saving and environment-friendly society.